Melt Baked Goods

Melt is all about gooey goodness and feel-good cravings. The brand identity oozes charm with its hand-drawn lettering, nostalgic colour palette, and cheeky custom illustrations. Think warm cookies, childhood joy, and sweet indulgence wrapped in a fun, unfiltered aesthetic.

This identity works best for creative food brands that want to stand out with personality. It's perfect for bakeries, cafes, or dessert businesses with a casual tone and a love for playful, character-driven branding.

This custom mini package included a hand-lettered logo, secondary mark, full colour palette, font styling, and an illustrated set of four branded characters and moments, all tailored to Melt’s sweet and joyful identity.

This package didn’t include brand strategy or packaging dielines. Photography and website design were also out of scope, but the assets are fully adaptable for future use across both print and digital touchpoints.