Casa Antonio

Casa Antonio is an hostel nestled in the lush, laid-back coastal town of Mazunte, Mexico. Surrounded by palm trees, wild nature, and surf-friendly beaches, the project called for a visual identity and online presence that matched its slow-living, community-focused energy. The tone is warm, bilingual, and deeply rooted in the natural rhythm of the Oaxacan coast, where sunsets, jungle hikes, and barefoot strolls meet.

With the hostel still under construction, the focus was to build an online home that introduced the project, teased its future experiences, and built early trust with a like-minded audience.

I recommended a strong pre-launch strategy to generate anticipation: using storytelling, local imagery, and community-first content to connect with future guests. The result is a feed that already feels like a window into the Casa Antonio lifestyle.

This custom Social Package included full branding (logo suite, color palette, and typography), a content strategy and feed concept, social media assets (Instagram bio, highlight covers, icons), and a ready-to-use 30-day content planner with bilingual captions, post visuals, hashtags, and story prompts. Everything was tailored to feel warm, natural, and true to the Mazunte vibe.

This package didn’t include website development or ongoing social media management. However, the entire delivery was created to be easy to implement, giving the owner all the tools needed to launch and grow their brand online with confidence.