Coucou

Coucou Patisserie is playful, charming, and unapologetically French.

Inspired by the bustling energy of Parisian cafés and the sweet joy of fresh pastries, the brand brings a modern twist to classic patisserie culture.

The visual identity evokes a warm, inviting feel with a cheeky wink, balancing elegance with a touch of whimsy.

To capture Coucou’s unique character, I recommended a romantic yet bold color palette, pairing rich red and blush pink with creamy vanilla and deep espresso tones. A soft serif paired with handwritten script creates a balance between sophistication and friendliness.

We extended the brand with a custom set of hand-drawn illustrations to inject personality across packaging, menus, and social media, bringing scenes of everyday patisserie life to life.

This project was based on the Essentials Brand Package, with an extended illustration add-on. It included:
– Main and secondary logos + logo variations
– Hand-drawn custom illustrations
– Color palette and typography recommendations
– Packaging mockups
– Visual references for signage and brand environment

This project did not include a full website design or social media templates. However, the playful illustrations and visual toolkit give Coucou everything needed to make a memorable impression across print and in-store experiences.