Melto

Melto is fun, nostalgic, and impossible to ignore. Inspired by vintage cartoon mascots and bold Americana flair, the brand brings personality and playfulness to every scoop. The vibe is cheeky, energetic, and full of charm, perfect for a product that’s all about joy and indulgence. From the moment you see the packaging, you know this ice cream isn’t just about flavour, it’s an experience.

To bring Melto to life, I created a custom logotype paired with a retro-inspired mascot, a running ice cream cone full of character and charm. The colour palette is high-contrast and vibrant, echoing the punchy flavours and dynamic personality of the brand. A soft, rounded typeface was chosen to keep things playful yet bold, and we designed each flavour label with custom illustrations to match its unique vibe, creating a visual language that’s both cohesive and flavour-forward.

This project was created as a Custom Package, tailored to the brand’s unique vision. Deliverables included:
– Custom logo and logomark
– Bold, nostalgic colour palette
– Font selection for packaging and brand tone
– Mascot character design and illustration system
– Ice cream tub packaging design (5 flavour variations)
– Branded graphic elements for print and digital use

This project did not include a full website or social media templates. However, the brand identity and visual assets were developed with scalability in mind, ready to roll out across retail, campaigns, and beyond.