Maple Bloom Cakes

Romantic, nostalgic, and softly decadent, the branding for Maple Bloom Cakes captures the delicate charm of vintage celebrations with a modern twist.

Inspired by richly frosted cakes, vintage tableware, and warm cherry tones, the identity blends elegance with a handmade, heartfelt feel.

Every element is designed to reflect the artisanal quality of Tamara’s creations and the joy they bring to special moments.

To enhance brand consistency across all touchpoints, I recommended extending the brand into print collateral like a cake care card and a thank-you insert.

I also advised using the brand illustration set on packaging, social posts, and menus to add a playful yet cohesive visual language. Incorporating the new typography into social templates or signage was suggested to maintain a polished, aligned look both online and in person.

This project was completed under the Essentials Branding Package, which included a custom main logo, secondary logo, and favicon icon.

A carefully selected colour palette, typography system, and a set of hand-drawn illustrations were developed to express the brand's character.

Final brand guidelines and all export-ready files were delivered, alongside a custom-designed cake care card to match the new identity.

This package did not include social media templates, website design, or a full packaging suite.

While illustrations and logo files were provided, their application across platforms like Instagram or printed material beyond the cake card was not part of the original scope. However, these items can be added as optional extras for future brand touchpoints.