Taxify

Taxify is dynamic, bold, and unapologetically fresh. Designed for a forward-thinking platform, the brand needed to feel innovative yet approachable, something that sparks curiosity and builds trust. The energy is modern, tech-savvy, and a little playful, with just enough personality to stand out in a saturated space.

To visually express Taxify’s energetic and modern identity, I recommended a strong typographic logo with custom letterforms and a simplified human-inspired symbol to evoke connection and accessibility. The vibrant colour palette, featuring Caribbean Green and Sherpa Blue, was chosen to bring a sense of clarity and momentum. We added three custom illustrations to reinforce the platform’s interactive, creative nature and expand its visual universe across print and digital.

This project was created under a Custom Mini Package, with an additional illustration add-on. Deliverables included:
– Main logo and logomark design
– Secondary logo variation
– Curated colour palette and font pairing
– 3 custom brand illustrations
– Brand stationary mockup (business card, A4 folder)

This brand package did not include a full brand guideline document, web design, or motion/animation. However, the final outcome equips the brand with a distinctive identity system that’s flexible and ready to scale.