Laukonik

Laukonik is a jewellery brand inspired by the magic of the sea and the delicate beauty of shells.

The vibe is dreamy, feminine, and refined, blending the elegance of gold-plated finishes with playful, ocean-inspired shapes.

This brand celebrates slow-made treasures that feel both nostalgic and modern, designed for those who want to carry a piece of the sea with them.

To bring Laukonik’s vision to life, I recommended a minimalist yet romantic approach: a soft, sandy background to reflect a coastal mood, a refined shell icon to anchor the identity, and an elegant serif font that adds a luxurious yet approachable tone.

The brand mark was designed to feel timeless and transportive, just like Laukonik's jewellery.

This branding was created as part of the Mini Brand Package, which included:
– A custom primary logo
– A secondary logo and simplified logo mark
– A brand colour palette inspired by coastal tones
– Font recommendations to maintain brand consistency

This project did not include packaging design, a full brand guideline, or social media templates. However, the visual identity is crafted to provide a strong foundation for future expansion and visual storytelling.