The Thirty One Society

Rooted in the wisdom of Proverbs 31, The Thirty One Society’s branding embraces divine femininity, a celebration of strength, beauty, and grace in quiet, intentional form.

The identity draws from tropical landscapes and Polynesian influence: soft sands, sun-drenched flora, flowing lines, and spiritual serenity. Designed to feel both grounded and elevated, the visuals invite a sense of stillness and sacred ritual.

This is a brand that honours womanhood as both powerful and peaceful, blending nurturing energy with quiet confidence in every detail.

Inspired by the grace and quiet strength of Proverbs 31, I recommended infusing the brand with earthy elegance, think sun-warmed textures, feminine florals, and hints of Polynesian patterns.

Soft gradients, hand-drawn botanicals, and flowing typography were suggested to evoke a sense of tropical calm and sacred self-care. Across touchpoints, I encouraged embracing slow, intentional design choices that mirror the values of wisdom, beauty, and inner radiance.

This project was completed as part of the Essentials Branding Package, developed with a strategic and conceptual lens to bring the brand’s vision to life.

Deliverables included:
– A custom logo suite (primary, secondary & logomark)
– A curated colour palette inspired by sun-washed tropical tones
– Font pairings that balance softness with clarity
– 5 hand-drawn illustrations reflecting feminine & floral symbolism
– A complete brand guidelines document outlining logo usage, typography, colour application, and visual direction
– Final logo exports in multiple formats for web and print

The visual identity was intentionally crafted to embody the brand’s tropical femininity, Polynesian inspiration, and spiritual roots in Proverbs 31.

This package did not include website design, social media templates, or packaging development.

While the brand’s foundation is strong and ready to be applied across various platforms, future assets such as digital collateral, launch content, or product packaging can be added as optional extensions to keep the identity consistent and expansive as the brand grows.