Bubbacoosh

Modern, nurturing, and softly empowering, the branding for Bubbacoosh celebrates the beautiful balance between motherhood and style. Designed to feel both comforting and fashion-forward, the identity captures the essence of calm strength and effortless sophistication.

Inspired by the soft textures of linen, gentle curves, and soothing tones, this visual world blends timeless warmth with a modern edge. Every detail, from the rounded typography to the cocoon-like icon, evokes comfort, connection, and quiet confidence.

Every element of Bubbacoosh was crafted to reflect the tenderness of early motherhood and the elegance of thoughtful design, where form meets feeling in perfect harmony.

To strengthen brand cohesion across every touchpoint, I recommended extending the Bubbacoosh identity into lifestyle-driven applications, from packaging and product tags to social media visuals and launch collateral.

Incorporating the brand’s signature dove icon and textural patterns across these materials ensures a seamless, recognizable presence that feels both warm and elevated.

I also suggested using the soft yet bold typography throughout future touchpoints, such as campaign imagery, website design, and digital content, to maintain a unified visual language that reflects Bubbacoosh’s balance of comfort and modern sophistication.

This project was completed under a Custom Mini Branding Package with an extra icon logo add-on.

The package included a primary logo, secondary logo, and standalone icon, paired with a refined colour palette and typography system to establish a strong, versatile identity.

A complete set of export-ready files was delivered across all formats, along with a brand guideline sheet outlining usage, colours, and typography for consistent application across digital and print touchpoints.

The final result captures Bubbacoosh’s unique blend of comfort, confidence, and style, creating a brand that feels nurturing and elevated.

This package did not include social media templates, website design, or a full packaging suite.

While logo files and illustrations were delivered in all formats, their application across marketing materials, such as social media layouts or extended packaging, was not part of the original scope.

These can, however, be developed as optional add-ons in future to further expand Bubbacoosh’s visual presence across new brand touchpoints.