Izy Bakes

Warm, nostalgic, and joyfully homemade, the branding for Izy Bakes captures the heart of small-batch baking and the comfort of something made with love.

Inspired by freshly frosted cakes, vintage patisserie charm, and handwritten recipe cards, the identity blends playfulness with artisanal detail. The creamy tones, cherry reds, and soft pinks evoke the feeling of a cozy kitchen, where every treat tells a story.

The hand-drawn illustration and bold typography reflect Izy’s cheerful personality and handcrafted approach, creating a brand that feels heartfelt, memorable, and full of soul.

Every detail, from logo to colour palette, is designed to celebrate the sweetness of homemade moments and the joy that Izy Bakes brings to every slice.

To strengthen brand consistency and storytelling across all touchpoints, I recommended extending the Izy Bakes branding into print and packaging elements, such as cake care cards, thank-you inserts, and market signage.

The illustration mark can be used playfully across stickers, packaging seals, and social templates to enhance recognisability and charm, while maintaining a cohesive visual language.

I also suggested incorporating the brand’s colour palette and typography into social content and menus to ensure a seamless, polished look, one that feels warm, handcrafted, and unmistakably Izy Bakes both online and in person.

This project was completed under the Mini Branding Package, with an additional Custom Illustration Add-On to bring the brand’s personality to life.

The package included a bespoke main logo, secondary logo, and illustrated brand mark featuring a signature Izy Bakes character, a charming baker holding a slice of cake.

A warm, nostalgic colour palette and typography selection were developed to express the brand’s handcrafted and joyful spirit.

Final logo files and a concise brand guide sheet were delivered, ensuring Izy Bakes can confidently roll out its new visual identity across packaging, social media, and future marketing materials.

This Mini Package + Illustration Add-On focuses on the visual identity rather than the full strategic suite.

This package does not include:

• A full brand strategy document

• A complete set of illustrations (beyond the single custom illustration included)

• Extra refinement rounds beyond the two included in the package

• Social media assets or post templates

• A full brand guideline file (a shorter reference sheet is provided instead)

The focus of this package was on creating a strong visual foundation, the main and secondary logos, a bespoke illustration, and the core colour palette, rather than a full brand rollout.

However, these can be added later as optional extensions to further develop and unify the Izy Bakes identity across all touchpoints.