Senja Swim

Empowering, energetic, and effortlessly bold, the branding for Senja Swim captures the raw spirit of women who chase waves and live with intention.

Rooted in surf culture and shaped by movement, the identity blends functionality with fierce femininity, bringing together tropical tones, sporty typography, and subtle nods to Indonesian coastlines.

Every design detail was crafted to reflect the brand’s mission: to celebrate confident women in and out of the water, and to create high-performance swimwear that feels as good as it looks.

To establish a strong and versatile brand presence, I recommended developing a confident wordmark that felt both functional and feminine, striking a balance between sporty energy and surfside ease.

A bold colour palette inspired by tropical landscapes and ocean hues was paired with clean, contemporary typography to reflect the brand’s purpose-driven ethos.

I also proposed incorporating wave-inspired shapes and a minimal and empowering brand symbol to give the identity flexibility across digital, apparel, and future brand activations.

This project was completed under a customised Essentials Branding Package, with the addition of strategic name development. Before beginning any visuals, we worked closely to craft a name that felt powerful, unique, and deeply connected to the brand’s values.

The result “Senja Swim” is rooted in the Indonesian word “Senja,” meaning sunset, symbolising freedom, strength, and connection to nature. The name reflects the brand’s spirit: bold, feminine, and grounded in surf culture between Indonesia and Australia.

The package included a custom primary logo, secondary logo, and logo mark, as well as a vibrant colour palette, a refined type system, and expressive supporting graphics inspired by ocean movement. Final brand guidelines and all export-ready files were delivered, giving the brand everything it needs to confidently launch and grow.

This package did not include social media templates, website design, or a full packaging suite.

Although the brand came to life with custom logos, illustrations, and a solid strategic foundation, including the brand name itself, additional creative assets like post-ready content or packaging dielines were not part of the original scope. These can be added as optional extras for future expansions of the brand experience across digital or physical touchpoints.