Lot Butter

  • Playful, nostalgic, and quietly iconic, Lot Butter is a wearable world inspired by Phish lot culture, vintage Americana, hidden references, and the feeling of belonging to something only a few people truly understand.

    Built around the idea of "for the ones who get it," the brand blends collectible graphics, imperfect typography, and a sense of curiosity to create apparel that feels personal, expressive, and effortlessly cool.

  • To fully bring the Lot Butter world to life, I recommended extending the visual identity beyond the logo through apparel concepts, illustrations, social media content, website visuals, and future collection launches. Building a strong visual universe around the brand will help create a deeper sense of community and collectibility.

  • This project was completed under the Custom MIni Branding Package which included:

    • Primary Logo

    • Secondary Logo

    • Colour Palette

    • Typography Selection

    • 1 round of Revision

    • Brand Assets & Export Files

  • To keep the project within budget, the following services were not included in this custom package:

    • Brand Strategy & Positioning

    • Market & Competitor Research

    • Creative Directions

    • Custom Illustrations

    • Pattern Design

    • Extended Brand Guidelines

    • Extra Rounds of Revisions

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