Lot Butter

Playful, nostalgic, and quietly iconic, Lot Butter is a wearable world inspired by Phish lot culture, vintage Americana, hidden references, and the feeling of belonging to something only a few people truly understand.

Built around the idea of "for the ones who get it," the brand blends collectible graphics, imperfect typography, and a sense of curiosity to create apparel that feels personal, expressive, and effortlessly cool.

To fully bring the Lot Butter world to life, I recommended extending the visual identity beyond the logo through apparel concepts, illustrations, social media content, website visuals, and future collection launches. Building a strong visual universe around the brand will help create a deeper sense of community and collectibility.

This project was completed under the Custom MIni Branding Package which included:

• Primary Logo

• Secondary Logo

• Colour Palette

• Typography Selection

• 1 round of Revision

• Brand Assets & Export Files

To keep the project within budget, the following services were not included in this custom package:

• Brand Strategy & Positioning

• Market & Competitor Research

• Creative Directions

• Custom Illustrations

• Pattern Design

• Extended Brand Guidelines

• Extra Rounds of Revisions