Reformr

Playful, expressive, and full of personality, the branding for Reformr was designed to bring a fresh and approachable energy to the pilates space.

Blending bold typography, vibrant colours, and hand-drawn visual elements, the identity moves away from traditional minimal wellness branding to create something more fun, creative, and emotionally engaging.

Inspired by movement, self-expression, and feel-good routines, every element was created to make the brand feel uplifting, welcoming, and instantly recognisable both online and in studio.

To strengthen the brand’s playful identity, I recommended expanding the hand-drawn graphic elements and sticker-inspired visuals across social media and in-studio touchpoints.

Using the bold colour palette and expressive typography consistently helps maintain a recognisable and energetic brand presence while keeping the experience approachable and community-driven.

I also advised leaning into imperfect, personality-led content to reflect the brand’s fun, human, and welcoming approach to movement and wellness.

This project was completed under the Essentials Branding Package, which included a custom main logo, secondary logo, and favicon icon.

A bold colour palette, expressive typography system, and a set of playful hand-drawn illustrations were developed to bring personality and movement into the brand identity.

Final brand guidelines and all export-ready files were delivered, creating a cohesive visual system ready to be applied across digital, social, and in-studio touchpoints.

This package did not include social media templates, website design, or a full packaging suite.

This package did not include website design, custom social media templates, or a full merchandise and packaging rollout.

While the visual identity system, illustrations, and brand assets were provided, their application across extended marketing materials or large-scale campaign assets was not part of the original scope.

These elements can be developed further as additional brand extensions to continue building a cohesive and recognisable studio experience.