Pineapple Social

Relaxed, creative, and effortlessly modern, Pineapple Social was designed to reflect a social media studio that helps brands grow with confidence and authenticity.

Inspired by coastal living, slow mornings, and meaningful connections, the identity blends warm neutrals, ocean-inspired tones, and clean typography to create a brand that feels approachable, professional, and memorable.

Every element was designed to communicate creativity, strategy, and a genuine passion for helping businesses show up online.

To strengthen the brand's identity, I recommended using the icon system and subtle coastal-inspired graphics consistently across digital touchpoints to build recognition.

Maintaining a cohesive colour palette and typography across social media, presentations, and client resources helps reinforce a polished yet approachable brand experience.

As the business grows, the visual identity can naturally extend into templates, educational resources, and branded client materials while maintaining consistency.

This project was completed under the Custom Mini Branding Package, which included a custom primary logo, secondary logo, and 3 added illustrated icons.

A carefully curated colour palette and typography system were developed to create a modern, coastal-inspired identity that reflects the brand's creative and strategic approach.

All final logo files and export-ready assets were delivered, providing a strong visual foundation for the business.

As this project was completed under the Mini Branding Package, it did not include a full brand guidelines document, custom social media templates or website design.

While the core brand identity was established, additional assets such as social templates, presentation materials, and extended brand applications can be added as the business continues to grow.